1. Design for the camera, not for the end user
When putting together a space, we always think of the camera first. Will this angle look right, will it show off the best feature of the house? Will the light hit these items correctly?
2. No more wrinkles
In real life, wrinkly sheets don’t make a lick of difference. You will still sleep the same and wake up refreshed, whether you iron the sheets or not. The camera, however, hates wrinkles and makes them look 100 times worse than they really are. Our best advice on this one is to use a professional steamer.
3. Light it up.
Light can be your best friend or your worst enemy. If you don’t know how to control it, you are destined to fail.
4. Fluff the carpet.
Sorry, fellas, this is not a euphemism for dining out. So often we see houses photographed with harsh vacuum lines or matted carpet that looks old and tired
5. Look beyond the window.
It’s true enough you are photographing the interiors of your space but the outside of your windows will be seen in the photos.
6. Limit the color scheme.
There are neutrals and there are colors. The neutrals are black, white, grey, brown, beige, cream, silver, and sometimes gold. You can put as many different neutrals in a room as you want.
7. Rely on symmetry, repetition, rhythm.Symmetry, repetition, and rhythm can be found throughout nature and humans find them to be aesthetically pleasing. Symmetry can be found in most animals and insects.
8. Look at the problem from a different angle, then design for the best one.
So often when I am first training a designer, they worry about every angle that a room will be seen from. I find them paralyzed by viable arguments, both good and bad, derived from seeing a space from two vantage points.
9. Hire a professional.
It always makes me so sad when clients pay me lots of money to make their house beautiful then they run through with an iPhone and snap 16 horrible pictures of our beautiful space.
10. Put down the toilet seat.
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